Skip Navigation

Go
Species Search:
Demographics On Our Visitors

eNature viewers are engaged—visits to the site average almost 5 minutes with over 10 pages being viewed. They are avid hobbyists who enjoy outdoor activities, traveling, and a range of media. College educated with an above average income, our viewers have a demonstrated ability to transact online and are extremely loyal to the eNature brand.

    Site Metrics – May 2007

  • Visitors: 258,669
  • Unique Users: 218,123
  • Page Views: 2,775,648
  • Avg. Pages per Visit: 10.73
  • Avg. Time on Site: 4:58 min.
  • E-mail Subscribers: 275,000
  • Opt-in Viewers: 380,000
 

    Demographics

  • Female/Male: 71%/29%
  • College Educated: 79%
  • Employed: 67%
  • Median Age: 46 years
  • Income: : 50k+: 56%

  • Data from Edge Research, Quantcast.com

    Interests

  • Wildlife Watching 79%
  • Outdoor Recreation 69%
  • Gardening 71%
  • Environment/Ecology 66%
  • Conservation Efforts 60%
  • Travel 59%
 
  • Photography 49%
  • Books/Magazines 48%
  • Health and Fitness 47%
  • Cooking 45%
  • Fishing/Hunting 29%

Targeting

Whether based on demographic, technology, or content relevance, eNature ad targeting gives you the ability to reach our visitors…and your marketing objectives.

    Demographic

  • Zip-based
  • Interest
 

    Technology

  • Frequency
  • Ad Sequence
  • Time of Day

    Content

  • Field Guides
  • Zip Guides
  • Wildlife Challenge Contest
  • Ask an Expert
 
  • Parks and Refuges
  • Birding
  • Backyard Wildlife Lists
  • eCards

 



For advertising and business development
contact:
Brittanie Williams

 

 

 

2007 eNature.com