eNature: Media Kit: Audience

Demographics On Our Visitors

eNature viewers are engaged—visits to the site average almost 5 minutes with over 10 pages being viewed. They are avid hobbyists who enjoy outdoor activities, traveling, and a range of media. College educated with an above average income, our viewers have a demonstrated ability to transact online and are extremely loyal to the eNature brand.

Site Metrics – May 2007 Visitors: 258,669 Unique Users: 218,123 Page Views: 2,775,648 Avg. Pages per Visit: 10.73 Avg. Time on Site: 4:58 min. E-mail Subscribers: 275,000 Opt-in Viewers: 380,000		Demographics Female/Male: 71%/29% College Educated: 79% Employed: 67% Median Age: 46 years Income: : 50k+: 56% Data from Edge Research, Quantcast.com
Interests Wildlife Watching 79% Outdoor Recreation 69% Gardening 71% Environment/Ecology 66% Conservation Efforts 60% Travel 59%		Photography 49% Books/Magazines 48% Health and Fitness 47% Cooking 45% Fishing/Hunting 29%

Targeting

Whether based on demographic, technology, or content relevance, eNature ad targeting gives you the ability to reach our visitors…and your marketing objectives.

Demographic Zip-based Interest		Technology Frequency Ad Sequence Time of Day
Content Field Guides Zip Guides Wildlife Challenge Contest Ask an Expert		Parks and Refuges Birding Backyard Wildlife Lists eCards